Alex Sofier:


Alex comes to us with factory training and dealer experience.  He has been trained on all Jaguar models from 1998 and up.


Alex has recieved full Jaguar factoryt raining and certification on the latest dealer diagnostic equipment and has continued his education to reach Master ASE Technician as well as obtaining Jaguar Gold Certification. Alex has been and continues to be a great addition to our expert staff. We are privileged to have his expertise here at Carlsbad British Motorcars and would like to invite you to come meet him. 


Motorists benefit from ASE certification. It is a valuable yardstick by which to measure the knowledge and skills of individual technicians as well as the commitment to quality of the repair facility employing ASE-Certified professionals.  ASE certifies the technical competence of individual technicians. Prior to taking ASE certification tests, technicians attend training classes or study on their own in order to brush up on their knowledge. By passing difficult, national tests, ASE-certified technicians prove their technical competence to their employers, and to their customers. Carlsbad British Motorcars encourages our employees to become certified so you can be count on us to be concerned about all aspects of your saftey and vehicle health.